Singapore
In the episode, Ivan explains that he picked one of Singapore's most crowded markets on purpose. Paco Coffee sells specialty-grade beans through illustrated characters instead of tasting notes, and he says one of its blends won Gold at the Global Coffee Awards Asia, judged double-blind.
-5.3%
This is the market Paco chose to enter: Singapore cafe sales fell 6.1% year on year in July 2026 (revised) and 5.3% in August 202640. Across all of F&B, the number of entities still rose a net 42% between 2015 and 20254.
SingStat's cafe class covers every cafe, not only specialty coffee. It describes the market, not Paco's own sales.
ICO composite coffee price, US cents/lb (monthly average)
In October 2025 the ICO composite coffee price averaged 326.38 US cents/lb, 30.3% above a year earlier41. In September 2026 it eased to a monthly average of 262.18 US cents/lb, down 8.7% from August 2026 as Brazil's record crop reached the market42.
The ICO estimates world coffee consumption declined 0.8% in coffee year 2025/26, leaving a surplus of 3.0 million bags after four deficit years43.
Global green-coffee benchmarks, not the landed cost of specialty beans in Singapore.
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