EP08Karthik Srinivasan · Everything Motorcycling
of tours, activities and attractions gross bookings worldwide were made online in 2025, against 64% for the global travel industry, Phocuswright estimates, with the online share projected to reach 42% by 202932
Karthik Srinivasan says that when he tried to book a Ladakh ride, motorcycling's tours, schools and stays were scattered across websites and Instagram DMs, often with 'DM for price'. In the episode he explains how he and his co-founders are building Everything Motorcycling, a commission-based marketplace for tours, riding schools, moto-stays, festivals and races, and a software backend that tour operators, schools and stays can use for inventory, bookings and ride planning instead of Excel and WhatsApp. He says the platform has two-way reviews and uses DigiLocker for rider verification, and that he built much of it himself with AI tools.
- The public layer he uses. DigiLocker, the government's digital document wallet, shows more than 70 crore registered users and more than 900 crore issued documents on its homepage33.